technology adoption life cycle

technology adoption life cycle
/tekˌnɒlədʒi əˌdɒpʃən 'laɪf ˌsaɪk(ə)l/ noun
a method of describing when and how people and organisations start to use new technologies, typically classifying them as innovators, early adopters, early majority, late majority, and technology laggards, depending on whether they adopt the technologies sooner or later

Marketing dictionary in english. 2015.

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